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Executive Team:
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Julian B. Castelli, CEO
Julian brings 18 years of senior-level executive operating experience and a
world-class institutional background to Mountain Reservations Inc. He is also
President and Chief Executive Officer of Castles Media, the parent company of
Mountain Reservations. He founded Castles Media specifically to purchase and
operate industry-leading, highly-targeted media companies.
Before Castles Media, Julian served as Chief Financial Officer of Primedia, a
$300 million Internet media company that owns and operates leading brands:
Apartment Guide/Apartmentguide.com, New Home Guide/Newhomeguide.com, Auto
Guide/Autoguide.com, and Rentals.com. While at Primedia, Julian also served as
President of the Autoguide.com business, and was responsible for the launch and
development of Rentals.com.
Julian previously served as CFO of PageNet, a $1 billion public telecom company.
He also was a founder and managing director of Cabrillo Advisors, a boutique
financial advisory firm.
Julian began his career as an investment banker with Goldman, Sachs and Co. in
1990, and later served as a strategy consultant with McKinsey and Company. He has
an MBA from Harvard Business School and a BA from Amherst College.
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George M. Trevino, CFO
George leads our financial team and operational processes. He`s a great asset to
the team, bringing more than 20 years of senior-level executive experience in
finance, accounting, operations, and sales and marketing. He`s also a founding
member of the Castles Media team.
Prior to Mountain Reservations and Castles Media, George was Director of Finance
with Nokia Inc.'s Enterprise Solutions business group, with global financial
responsibility for the ES Sales and Marketing group. While at Nokia, George led a
Six Sigma project, winning national and global awards and became a Six Sigma
Certified Green Belt, making him a master at identifying and removing causes and
defects of the business process.
George has held senior-level controller, director and manager roles at GTE
(Verizon) and ILD Telecommunications. His experience includes IPO filings, SEC
filings and acquisitions. He`s had extensive international business experience
having worked in Europe, Latin America, Africa and China.
George has an MBA from Southern Methodist University and a BBA in Accounting
from the University of Texas at Austin. He is a Texas Certified Public
Accountant.
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Tom Raudorf, COO
Tom oversees the company`s operations with specific focus on technology,
infrastructure, and information systems. He brings more than six years of
vacation rental industry experience and has served as the company`s Chief
Operating Officer from 2003 - 2005 and 2007 - present.
Offering a rare blend of creative and operational strengths, Tom has increased
overall product diversity and strengthened supply chain relationships. His
continued commitment to business development, brand strategy, customer
experience and risk mitigation has significantly impacted profitability and
growth. He is known for his ability to identify sales and growth impediments and
implement changes to organizational structure, product lines, sourcing, sales
channels, and market position.
Tom is a member of the company`s founding team that guided Ski West, Inc.
through its 2005 acquisition by publicly traded Overstock.com for $25 million.
Tom again facilitated the acquisition of OTravel.com, Inc., to Kinderhook
Industries and Castles Media Company in April 2007. Upon completion of the
acquisition, the company was renamed Mountain Reservations, Inc. and Tom was
again appointed to serve as the company`s Chief Operating Officer.
He previously worked for the MCI/WorldCom Corporation.
Tom graduated from the University of Tennessee with a degree in Biochemistry,
Cellular, and Molecular biology. He lives in Park City, Utah, is an avid skier,
and was a volunteer member of the National Ski Patrol for 10 years.
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Alan Mao, VP Supplier Relations
Alan leads the company`s business development and supply chain management
efforts. With more than six years of experience in the online vacation-rental
industry, he brings a wealth of operational knowledge and strong business
relationships to the organization. He served as the company`s Vice President
from 2003 - 2005 and Vice President Supplier Relations from 2007 - present.
His business and operational development skills have a direct impact across all
verticals of the company. He held leadership roles in operations, marketing, and
currently business development and relationship management. Through his efforts,
Alan has increased return on investment and made dramatic changes to the
efficiency of the company.
Alan is a member of the company`s founding team that guided Ski West, Inc.
through its 2005 acquisition by publicly-traded Overstock.com for $25 million.
Alan again facilitated the acquisition of OTravel.com, Inc., to Kinderhook
Industries and Castles Media Company in April 2007. Upon completion of the
acquisition, the company was renamed Mountain Reservations, Inc. and Alan was
again appointed to serve as the company`s VP Supplier Relations.
Alan graduated from Vanderbilt University with a degree in International
Business and Financial Economics. Alan currently resides in Park City, Utah
where he is an active participant in the local volunteer community.
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Cindy Nuqui, VP Sales
Cindy leads our sales department in our ski business. Cindy is a veteran of the
vacation-rental industry with 16 years of experience working with several
property management companies. She`s been a leader in the company since 2002,
having held every position in our sales organization.
Her experience in the vacation-rental industry combined with her ability to
manage multiple customer contact centers makes her a valuable asset.
Cindy is best known for her ability to drive top-line revenue while at the same
time improving customer experience and supply side relationships. She has been
instrumental in orchestrating continued sales growth, regardless of operational
challenges.
In addition, Cindy served as the Chairman of the Spouse Support group for the
United States Navy in both Tennessee and Virginia. She also was the housing
coordinator for the 2002 Salt Lake Olympic Committee in Salt Lake City, Utah.
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Evan Kramer, VP, Marketing and Web
Evan leads our online marketing and Web development efforts. He brings his
well-deserved reputation for starting and building successful category-leading
commercial Web ventures to Mountain Reservations.
Previously, Evan was Vice President of Autoguide.com at Primedia. He
successfully launched the Web site from inception and grew it to a "network"
with more than 5.5 million monthly unique visitors and a year-over-year
conversion rate growth of 100 percent.
He was the Director of Strategy for Cox Enterprises where he initiated and
launched ajcjobs.com, Dent Wizard Service Drive and Kudzu.com online media
properties. He was an Analyst at Equity-South, a Venture Capital Analyst at
Kinetic Ventures, and an accountant with Price Waterhouse Coopers.
He remains a CPA and holds a BBA from the University of Michigan and an MBA from
Emory University.
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Michelle Hagen, VP, Product Management
Michelle brings a wealth of knowledge to Mountain Reservations after spending
more than 11 years in Internet travel, retail and software technology fields.
She's headed up strategic marketing and product development in some of the most
successful travel resources on the Net.
During her time at Expedia Inc, Michelle held Customer Marketing and Product
Management positions where she focused on developing new customer marketing
strategies and new online feature development. As Director of Product
Management, Michelle worked closely with the various lines of business and IT
group to develop revenue-focused strategies and tactics across the hotels.com
brand and affiliate sites. Her creative thinking was critical in developing
strategies that veered travelers away from call centers and towards booking
hotels and vacation rentals online. She conducted customer-experience focus
groups and managed numerous complex projects where she`s discovered the best
techniques to make a thriving Web site.
In other leadership roles at Avao Corporation, ITMC and Opus Healthcare
Solutions, she worked on software platforms, developed and oversaw major product
launches, and was responsible for all aspects of marketing.
Michelle received a BS from Oakland University.
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Steve Caron, VP Beach Operations/CTO
With more than 15 years in the vacation-rental business, and managing thousands
of vacation-rental properties along the East Coast and the Gulf of Mexico,
Steve`s the ideal person to build gateways to property management companies that
dot the beaches. He understands the value of customer service and how to
leverage technology to provide a great vacation experience.
Prior to Rooster, Steve was CIO/CTO of ResortQuest. He co-founded Sterling
Resorts, which markets lodging accommodations on the white sands of Emerald
Beach along the Florida panhandle.
As CTO he led development and marketing for management of 3,000 vacation rental
properties. He headed up e-commerce, managed reservations and revenue and led
technology initiatives. He was responsible for the supervision and operation of
contact center technology, networking and Web development, as well as overseeing
the operations of First Resorts Software.
He also worked as the Director of Information Systems for Abbott Resorts, Inc.,
a property management and realty company in Destin, Florida that was acquired by
ResortQuest in 1998. Steve led the e-commerce systems, corporate systems
security and the automation efforts that laid the foundation for Abbott Resort`s
growth from 900 units to more than 2,500 units, and real estate sales from $35
million to $250 million.
Steve began his career as an officer with the United States Air Force
specializing in special operations and navigation. He received a bachelor`s
degree in Computer and Information Sciences from Florida State University.
Board:
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Rob Michalik, Cor Carruthers - Kinderhook Industries
Founded in 2003, Kinderhook Industries is a private equity firm that manages
$470 million of committed capital. Kinderhook`s principals have completed in
excess of 50 transactions, investing over $1 billion throughout their investment
careers.
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Elan Blutinger, Board Member
Elan has led the successful launch, IPO and sale of two well-known travel
companies: Travel Services International and ResortQuest International. He
subsequently was a Director at Hotels.com and chaired the special committee that
sold the company to IAC/ InterActiveCorp. He is currently a Director of Great
Wolf Resorts.
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Adam Joseph, Board Member
Joseph was the founder and CEO of VRGateway and Rooster.com. Under his
leadership, Rooster.com became an industry leader in the development of back-end
connectivity systems in the vacation-rental industry, which made it easier for
customers to book rentals online.
Strategic Advisors:
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Michael Sands, Director
Michael is a former senior executive at Orbitz Worldwide. He served as Chief
Marketing Officer from the company`s formation, launch and IPO. He then was COO
following the company`s sale to Cendant in 2004 through its spinoff to
Blackstone in 2006. Previously, he held senior marketing positions at General
Motors, Giant Step, and Leo Burnett. A career marketing executive, Michael
advised United Airlines during the launch of UAL.com
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Joseph Bous, Director
Joseph is the CEO of Airfare.com, a leading airline consolidator based in
Fairfax, Virginia. He founded Trax Software, developed the first commercially
viable online airline-booking engine and sold his company to Travel Services in
1997.
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